Famed for the creation of London’s first crodough (using their 100 year old family croissant dough recipe), this family-run Whitechapel bakery was founded by Hyman Rinkoff 1911 and holds a legendary status in this corner of the capital. Still run by third generation Rinkoffs (including Ray Rinkoff who took to working at the bakery from 10 years old in his school holidays) and their children Lloyd and Jennifer, their selection of handmade celebration cakes, inventively flavoured crodoughs, cupcakes, loaves, pastries and muffins are loved and admired by locals and beyond.